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Thursday, July 20 • 8:00pm - 9:00pm
Whose Team Are You on? The Psychology of World Beliefs and Personality

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In a landscape of intense fictional conflict with Iron Man versus Captain America, Batman versus Superman, Justice League versus the Avengers-which team are you on? A research study conducted by April Fugett, PhD and Keith W. Beard, PsyD (professors of psychology, Marshall University), and Jacob Mills, MA and Britani Black, MA (doctoral students, Marshall University) examined how personality and world beliefs factor into preferences for certain characters, teams, and even specific shows in popular culture. Many people have strong world views and strong character preferences that they identify with, support, follow closely, and spend money on in the forms of merchandise and even brand identity. This support, from Tumblr posts to fan-created merchandise, often available months before retail, affects every aspect of the comic, television, and cinematic universes. This information could be used to better promote and engage people with specific brand and character choices while also giving individuals insight into their own characters and media preferences.

Thursday July 20, 2017 8:00pm - 9:00pm
Room 29AB

Attendees (335)