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Saturday, July 22 • 7:30pm - 8:30pm
Behind the Plastic: How Your Favorite Action Figures and Collectibles Get Made

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Are retro licenses hotter than new properties? Are video game properties the new cash cow? The direct market, mail order, and the Internet have all changed where and how you can find your favorite toys. Does Walmart control what characters are made? Can a license without a media tie-in make it in today's crowded market? Is the collectors' market making a difference or is it still "all about the kids"? Daniel Pickett (ActionFigureInsider.com, Gentle Giant Ltd.) leads the discussion with Steven Anne (category manager, toys/licensing at Walgreens), Bill Beneke (project designer, Mattel), Brian Flynn (owner, Super7), Kevin Kiniry (vice president, DC Collectibles), and Jason Labowitz (co-founder at Entertainment Earth, Bif Bang Pow!).

Saturday July 22, 2017 7:30pm - 8:30pm PDT
Room 8