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Saturday, July 22 • 10:30am - 11:30am
Comics Arts Conference #9: Make Ours Marvel: Media Convergence and a Comics Universe

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Since the debut of the Fantastic Four in 1961, Marvel has steadily invested in worldbuilding strategies that have in more recent years culminated in the company's globally successful forays into film and television production. Drawing on the anthology Make Ours Marvel: Media Convergence and a Comics Universe (University of Texas Press, 2017), Matt Yockey (University of Toledo), Anna Peppard (York University), and Derek Johnson (University of Wisconsin, Madison) chart significant aspects of the development of the Marvel brand, including Marvel's exploitation of affect to foster brand and reader identities in the 1960s, the company's checkered history publishing comics with strong female protagonists, and Marvel's problematic attempt to widen its reading audience with the "Share Your Universe" campaign.

Saturday July 22, 2017 10:30am - 11:30am
Room 26AB