Do you ever wonder how a geeky fashion line is created or how companies form partnerships for collections? This panel will offer a behind-the-scenes look at the business of geek fashion. Moderated by Lisa Granshaw, panelists Ed Labay (Hot Topic), Ashley Eckstein (Her Universe), Symantha Perrera (ThinkGeek Denver), Allison Cimino (RockLove Jewelry), Sean Gailey (J!NX), and Tony Kim (Hero Within) will discuss the big changes that occurred in the industry over the last year, how partnerships are formed and grown, where the industry is going next, and more.