Comic-Con 2017

While almost every creator will tell you that their greatest joy is in their acts of creation, none will argue that equally (or perhaps more) important is earning a living from their efforts. But commercializing creative works is fraught with peril unless you're prepared. In the second session of this case study focusing on a (fictional) author, panelists will concentrate on his efforts to commercialize his work. Noted attorney Michael Lovitz, author of the acclaimed The Trademark and Copyright Book comic book, is joined by IP and entertainment attorneys David Lizerbram and Terri Lubaroff for an interactive seminar tackling a group of more advanced issues facing creators (and the businesses that they work with) as they seek to monetize their creative capital, including licenses and transfers of rights; key things to know when Hollywood comes knocking; publishing, manufacturing, merchandising, and distribution agreements; understanding key terms in contracts, assignments, and licenses; and how incorporation and marital bliss (or turmoil) may affect contracts and licenses. Note: The Comic Book Law School seminars are designed to provide relevant information and insights to practicing attorneys as well as practical tips to creators and other professionals who may wish to attend. (This program is approved for 1.5 credits of California MCLE.)