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Thursday, July 20 • 10:30am - 12:00pm
Comic Book Law School® 101: 'Help Me Understand'

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Getting off on the right foot is key to traveling on the road to success. This year's Comic Book Law School is designed to help you navigate the best possible route (and provide help in deciphering the map legend). Noted IP attorney Michael Lovitz, author of The Trademark and Copyright Book comic book, is joined by attorneys David Branfman and Jeremy S. Goldman for the first of three fun, interactive, and informative programs, which this year will track the progression of (fictional) client as he traverses the many steps involved in creating, developing, protecting, and monetizing a new comic book character. This first installment focuses on the basics and provides attendees with the foundation needed for understanding the various intellectual property rights available to creators and business owners, along with insights on these protections, including how best to safeguard ideas, creative works, characters, brands, and names/titles from genesis through publication, distribution, and beyond. Attendees are invited to participate in an interactive discussion about the rights provided under US copyright and trademark laws, including a discussion on the protections these laws provide, the benefits of federal registrations for each, tips on working with collaborators, and issues of joint authorship and work made for hire. Along the way, there will be plenty to learn about the protections available as well as about the numerous pitfalls that you may find under the U.S. trademark and copyright systems. Note: The Comic Book Law School seminars are designed to provide relevant information and insights to practicing attorneys as well as practical tips to creators and other professionals who may wish to attend. (This program is approved for 1.5 credits of California MCLE.)

Thursday July 20, 2017 10:30am - 12:00pm PDT
Room 11